The Math

Websites aren't decoration.
They're revenue.

Below are averages we pulled from independent industry studies on blue-collar service businesses. If you're running a trade shop without a modern site, this is what it's costing you every week.

+32%

Revenue per customer

-12 hrs

Phone time per week

+$2,410

Added weekly sales

68%

Leads captured after hours

Weekly sales, 6 weeks after launch

Same shop. Same trucks. Same crew. Only difference is a new website that captures leads 24/7 and books them into the calendar.

No site With Apex
$6,000$4,500$3,000$1,500$0
W1W2W3W4W5W6

Avg week — no site

$3,267

Avg week — with Apex

$5,067

Every hour you spend on the phone is an hour you're not on the job.

A real website answers the questions your customers already ask. FAQs, service areas, pricing ballparks, online booking — all running while you're under a sink or up a ladder.

14.5 hrs

Total hours per week you get back — nearly two full workdays.

Answering basic questions9h → 2h / week
Scheduling & rescheduling6h → 1.5h / week
Pricing quotes5h → 2h / week
After-hours callbacks4h → 0.5h / week

Missed leads add up fast.

Most trade shops without a website lose 6–10 quotable jobs a month to the competitor who ranks first on Google.

68%

of local searches happen after your shop closes.

3x

more likely a customer picks the shop with a site over one without.

$2,400

average monthly revenue lost to competitors online.

5 sec

the time a visitor gives your site before bouncing.

Ready to run those numbers for your shop?

We'll do a free audit of your current site (or lack of one) and show you exactly what's getting left on the table.

Request Free Audit