Field notes
Straight talk for trades.
Short, practical writing on getting found online and turning phone calls into booked jobs.
·4 min read
Why trades lose jobs to Google (and how to stop it)
The customer who searched 'plumber near me' at 8pm didn't call the guy with the best reviews. They called the guy who showed up first.
Read →·3 min read
The 24-hour response rule (and why most trades break it)
Homeowners get three quotes. Whoever responds first wins about 60% of the time. Here's what that looks like in dollars.
Read →·5 min read
What a real website actually costs (no BS)
Local agencies quote $6,000–$12,000. National platforms charge $300/mo with hidden fees. Here's what we charge and why.
Read →